Our guest, Zach Verhulst, is an experienced architect here in West Michigan. He is passionate about community and people. Zach has very recently taken on a new positive at Metric Structures. We couldn’t be more thrilled to have Zach here with us today on The Answers are in the Room.
I’m Chelsie Wyse, Founder of TACT Marketing Strategy, where we turn marketing chaos into business growth and messaging clarity.
With over 15 years in the advertising industry, I specialize in growth marketing—building strategies, campaigns, and brands that drive visibility, engagement, and revenue.
My expertise spans brand development, CRM improvement strategy, systems development, creative partnership management, and content creation and deployment; all grounded in a deep understanding of client experience and small business ownership.
I believe marketing should be intentional, measurable, and aligned with genuine business objectives. Every project I lead is designed to create lasting impact and support sustained business growth.
