In this episode, community leader, Paola Mendivil, shares her personal stories of struggle, hard choices and ultimately, success. Listen in as Paola shares her journey from a young woman in Mexico, to a new family business owner in Grand Rapids, to a prominent leader creating programs supporting other latino businesses.
I’m Chelsie Wyse, Founder of TACT Marketing Strategy, where we turn marketing chaos into business growth and messaging clarity.
With over 15 years in the advertising industry, I specialize in growth marketing—building strategies, campaigns, and brands that drive visibility, engagement, and revenue.
My expertise spans brand development, CRM improvement strategy, systems development, creative partnership management, and content creation and deployment; all grounded in a deep understanding of client experience and small business ownership.
I believe marketing should be intentional, measurable, and aligned with genuine business objectives. Every project I lead is designed to create lasting impact and support sustained business growth.
